Why we love to Swaddle!

Swaddling is an age old art of snugly wrapping your baby in a blanket for warmth, comfort and feeling secure. It's one of the most gentle, effective, and beneficial practice for you & your newborn. 

Here’s just a few reasons why we love to swaddle-

  • Provides a comforting environment- While we now have the scientific evidence to prove it, the benefits of swaddling to soothe and calm babies has been known around the world for centuries.

  • Promotes Sleep- It is said to be familiar to babies, as it recreates the secure and cozy feeling of the womb. Swaddled babies sleep for longer periods with fewer awakenings.

  • Helps with the Startle (or Moro) Reflex- A good swaddle wrap will keep baby tightly bundled to restrict movement and prevent them from startling themselves. 

  • Prevents scratching- For such little creatures, newborn babies sure do have nasty nails! Prone to scratching themselves (and you), wrapping them securely is an easy way of preventing unwanted nicks.

  • Reduces Colic and Fussiness- Swaddling helps prevent over stimulation. Snug swaddling soothes babies by reminding them of being in the womb


Breathable, lightweight and hypoallergenic, our classic swaddles are soft and gentle on your little one’s skin.


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